Many owners of fine cutlery for over 55 years have been changing their brand loyalty to CUTCO. Originally Cutco hired multiple direct sales companies and each managed different regions, so stories vary how new customers came to buy. One early method was to allow Cutco sales reps to represent other fine cutlery companies, but always to demonstrate the Cutco against them. In this way, customers could directly compare several companies and typically Cutco won out.
Cutco now claims to be the number one seller in N. America regarding fine cutlery. Current sales reps conduct in home demos with customers who in return referral reps to their network of family/friends. Demostrations are still a direct comparisons to their preferred brand. Cutco offers many advantages in performance and features which outperforms companies high quality brands like Henckels, Sabatier, and Chicago Cutlery. Cutco remains made in the U.S.A.
Visit the eBay search page under Cutco and also select All Catagories and you will often find more than 500 auctions with active bidding and also BIN items. This confirms what owners believe about these knives and accessories and I invite each of you to try winning one CUTCO knife and compare it yourself to your brand. French Chef to French Chef or Trimmer to your favorite utility knife. If you find out that CUTCO is not right for you, just relist it and it is guaranteed to resell.
On many of the auction pages, sellers have copied CUTCO sales literature. The main points without getting too technical or lifting Cutco's print are:
Features
Ergonomic handles which promote comfort including moderate arthritis.
Balance which results in steel running all the way through the handle.
3 rivets ground flush to handle prevents food from being trapped. Green or orange around rivets means bacteria growth.
440A surgical high carbon stainless steel with mirror polish for long lasting sharpness and beauty.
Cutting edges: both the super popular DD which is vast improvement upon the serrated edge. The DD will not rip or tear meat even partially frozen, and cutting edge stays sharp for decades. Just apply pressure by pushing down while cutting to encrease cutting performance.
The straight edges also offer advantages with cutting edges on both sides of the steel. This is a testiment on quality of 440A steel to withstand narrowing of the steel on both sides in a small area and not break.
FOREVER GUARANTEE
Once it is purchased and even if resold, Cutco will offer free repairs or replacements of your CUTCO. Just send it in for evaluation with a note of what you need. CUTCO will:
Repair the hard coating on the handles which over years may fade in the dishwasher.
Polish the rivets back to mirror shine.
Re-sharpen the blades. Only the factory can re-sharpen the DD edge. Depending on frequent daily use, best to send straight edges back every 3 years and in between you can touch them up on any home sharpener.
Low price for return shipping.
Free replacement when the item is worn out by normal use.
If determined that an item was abused or misused, (screw driver or saw for example) then owners are offered a replacement at 50% current retail.
440A steel offers: a perfect blend which hold a sharp edge, permit easy resharpening, flexibility to resist cracking or chipping, plus stain resistance. Mirror shine is like ice meaning slipperly. That reduced scratching the blade.
Stamped not forged. Hardly any company makes a 100% forged steel kitchen knife. Stamping allows the steel to be lighter and still long lasting. Perferred for home use. There are many examples of Cutco having survived since 1949 and still safe to use and functional.
Forever: means no paper work showing who was originally owners. It does not matter, Cutco stands behind it's promise with pride. No other company has attempted to duplicate Cutco's features due to the high start up costs. The machine that mades the DD edge is over $1,000,000. Each knife or assessory can be pasts down to many generations as long as Cutco stays in business. My mom still has and uses her set from 1958.
Like most retail items found on eBay, CUTCO is often greatly discounted compared to factory prices. Being a sales rep once myself, it was fairly easy to conduct the sales pitch, and these knives really sold themselves. I am hoping that this infomation may do the same. On eBay, where I resell CUTCO myself from time to time, I have found my own customers to come from diverse backgrounds. One saw the demo when she was child and bought a set for herself, others bought a knife from a son or daughter and want to add on, and a few others have never heard of CUTCO, but using keywords found my auction and gave them a try. One such buyer ran a small BBQ restaurant for example. Another was a retired chef who learned of Cutco from another chef. He said chefs always own a duplicate set as back up knives and he had built new and earily generation sets as well to hang in his kitchen.
